Be Smart, Do Less, Lose More!

Did you know: 

  • 97% of diets result in weight gain.

  • A 3 minute a day habit can result in losing over 10 permanent pounds in one year.

  • 15 Minutes of High Intensity Interval Training (HIIT) burns more calories than 1 hour of regular cardio.

  • Eating fat doesn't make you fat; neither do carbs.

  • Eating healthy is cheap.

  • The diet industry is a 60 billion dollar business.

  • In business the best customers are returning customers

  • Artificial sweeteners and diet soda actually promote weight gain.

  • Losing weight is very simple and scientific.


     Permanent weight loss is actually an incredibly simple and easy thing to do. The reason why millions of Americas struggle with obesity and losing weight is because we are a product of our environment. It’s not our fault. It is simply the result of the way our society has become.  In 2016, the US weight loss market was worth 66 billion dollars. Everyone knows that in business the best customers are returning customers. If weight loss products actually resulted in permanent weight loss, corporations would sell them to us and then never hear from us again. But that’s not very profitable. We live in a society where individuals are greatly misinformed about the realities behind permanent weight loss and corporations bring in billions because of it. We constantly spend tons of money on weight loss products and diets plans that don’t work while major corporations continue to real in colossal profits. This website will also unravel many common weight loss myths our society has been too accustomed to hearing. The purpose of this website is uncover the realities of dieting, calorie counting, fats, lifting weights, carbohydrates, cheat meals, how to develop new habits and everything else relevant to losing weight permanently. This website will NOT offer any quick fix solutions or gimmicks.  It WON’T help you magically lose 30 pounds in 30 days. It WILL however tell you the truth about permanent weight loss and give you everything you need to permanently change your body and your life.

     Losing weight and changing your diet won’t be easy, but I promise you it will be worth it. We might be up against forces such as the fast food industry, the weight loss industry, stress cravings, genetics, aging metabolisms, busy schedules or that free piece of cake at the office that somehow none of us can resist. But don’t worry, we have countless studies, facts, data and science on our side. One of my favorite sayings of all time is knowledge is power. The more you educate yourself on permanent weight loss the easier it will be. After so many failed weight loss attempts the thing that got me over the edge and enabled me to finally lose over 100 pounds was just some simple reading. Looks like you’re on the right track!